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Case Study


Designing a Visual Symphony: The Branding Journey of Tape Production

Harmonizing Creativity and Identity in Tape Production’s Brand and Logo

The challenge

Tape Production, an innovative player in the media industry, required a brand identity that would capture their creative essence and stand out in a competitive landscape.

Their challenge was to develop a logo and branding that would resonate with their artistic ethos and appeal to a diverse clientele.

The solution

Newness – Branding & Digital Marketing Agency embraced the opportunity to create a unique brand identity for Tape Production. Our approach focused on encapsulating the company’s spirit of innovation and creativity, resulting in a distinctive logo and a cohesive set of branding elements

Tape Production


Crafting a Unique Identity in Media

Balancing Artistry with Market Appeal

Our strategy involved deep engagement with Tape Production’s vision and goals. We undertook extensive research to understand their market position and target audience. This informed our design process, leading to the creation of a logo and branding elements that were not only visually striking but also meaningful and aligned with Tape Production’s values.

The result

Elevating Brand Presence in the Media Industry

A Story of Artistic Identity and Market Resonance

The branding and logo we developed for Tape Production have markedly enhanced their visibility and brand recognition. The new identity has been instrumental in portraying their creative prowess and has resonated well with their audience, cementing Tape Production’s position as a distinguished name in the media sector.


Increase brand recognition


Unique Design Elements


Increase in Brand Distinction


Distinct Colors

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