Despite being a well-established brand under F&N United Company Limited, Magnolia Ice Cream faced the challenge of entering the Myanmar market, where brand recognition and consumer engagement were initially low. The objective was to introduce their unique range of ice creams, especially their signature coconut milk ice cream, to a new audience
We developed a comprehensive social media strategy to showcase the unique qualities of Magnolia Ice Cream. Our focus was on creating engaging content that highlighted their wide variety of flavors, with an emphasis on their special coconut milk ice cream and their commitment to quality and innovation
The strategy involved a mix of visually appealing content, interactive campaigns, and targeted advertising to capture the essence of Magnolia Ice Cream. We highlighted their commitment to quality and their innovative range of over 300 ice cream varieties. Special attention was given to culturally resonating with the Myanmar audience, emphasizing the uniqueness of their coconut milk ice cream.
The social media campaign led to a significant boost in brand recognition and engagement for Magnolia Ice Cream in Myanmar. The targeted approach helped in introducing their diverse product range to the new market, with a special focus on their coconut milk ice cream, resulting in increased consumer interest and sales.