As Reality Arts grew from a creative endeavor into a professional, thriving business, the company’s brand identity needed to evolve to reflect its new status. The original logo, while a meaningful part of their history, no longer fully represented the sophistication and forward-thinking vision of the brand. Reality Arts aimed to establish a cohesive, modern brand identity that would resonate with their growing clientele and position them for future success.
Newness partnered with Reality Arts to elevate their brand presence. We developed a comprehensive rebranding strategy focused on creating a bold, contemporary identity that would capture the essence of their work. Our solution included:
Our team worked in close collaboration with Reality Arts throughout the process. We took the time to understand their vision and goals, engaging in a detailed and patient design process. We refined the new logo and profile book until every element was perfectly aligned with the brand’s new direction.
The rebranding project was a resounding success. Reality Arts has successfully transitioned from a burgeoning creative business into a professional, well-structured brand.
