Job Title: Digital Marketing Manager – Media Buying
Team: Digital Marketing
Reports To: Digital Marketing Director
Job Summary:
The Digital Marketing Manager – Media Buying is responsible for planning, managing, and optimizing paid media campaigns across various platforms to achieve business goals and maximize return on investment (ROI). This role involves strategic oversight of media buying activities, effective budget allocation, and leadership of the media buying team. The manager works closely with internal teams to deliver impactful, data-driven campaigns that align with the organization’s marketing objectives.
Key Responsibilities:
1. Media Buying and Campaign Management
- Plan and execute media buying strategies across platforms such as Google Ads, Meta (Facebook/Instagram), YouTube, and other digital ad networks.
- Optimize media placements, audience targeting, and ad spend to achieve performance goals such as reach, impressions, engagement, and conversions.
- Ensure campaigns are delivered on time and within budget, providing real-time adjustments as needed.
2. Team Leadership and Collaboration
- Lead and mentor the Media Buying/Performance Specialists, providing guidance on campaign execution, monitoring, and optimization.
- Collaborate with the Creative and Content teams to align ad creatives with campaign goals and audience preferences.
- Act as the primary point of contact for media buying activities, coordinating with other teams to ensure seamless campaign execution.
3. Performance Tracking and Optimization
- Analyze campaign data to measure success against KPIs (e.g., CTR, CPC, CPA, ROAS), identifying opportunities for improvement.
- Provide actionable insights and recommendations to enhance campaign performance.
- Create detailed performance reports for internal stakeholders, highlighting key metrics and optimization strategies.
4. Budget and Resource Management
- Manage campaign budgets effectively, ensuring optimal allocation across platforms to maximize ROI.
- Regularly report on budget utilization and campaign efficiency, ensuring transparency and accountability.
5. Industry Trends and Best Practices
- Stay informed about the latest trends in digital advertising, media buying technologies, and audience behavior.
- Recommend innovative strategies and test new platforms or tools to stay ahead of the competition.
Skills and Qualifications:Experience:
- 4–6 years of experience in media buying or performance marketing, with a proven track record of managing and optimizing campaigns for high ROI.
- Previous experience in team leadership or management is preferred.
Education:
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
Core Skills:
- Media Buying Expertise: Deep understanding of paid media platforms (e.g., Google Ads, Meta, programmatic networks) and audience targeting strategies.
- Leadership: Strong leadership skills to guide and inspire team members while fostering collaboration.
- Analytical Thinking: Ability to interpret campaign data and derive actionable insights to improve performance.
- Budget Management: Experience in managing and allocating advertising budgets effectively.
- Collaboration: Strong interpersonal and communication skills to work with cross-functional teams.
- Attention to Detail: Ensures accuracy in campaign execution, reporting, and analysis.
Future Career Opportunity:
This role provides a pathway to senior leadership positions such as Senior Digital Marketing Manager or Head of Paid Media, rewarding individuals who demonstrate strategic impact, strong leadership, and consistent campaign success.
